Mildas CornerMarket shows us a great way to market through Facebook
I recently came across something on Facebook that I thought I would share with you since it is such a great idea. A country market in Michigan called Mildas CornerMarket has setup its own Facebook account that now has more than 1,000 friends who this business interacts with very often. They answer their questions, display products and offer news. It's definitely an impressive number that any business would love to have. One of the other things this business has done is install a cash register cam section on their Facebook account that allows customers the option of having their photos taken with a caption underneath explaining who they are and why they visited the business. This business has made great use of Facebook for marketing and communications purposes as it meets the exact desire of people using Facebook to find new relationships and make 'new friends'. Their cash register cam also offers some fun for customers as well as makes them feel appreciated and shows others who are the people visiting Mildas CornerMarket and why they are visiting. In addition, Mildas CornerMarket specializes in ethnic foods of which much are Lithuanian (the owners have Lithuanian roots) and they attract a large audience from the Lithuanian community who enjoy these products and it is only little bit of what they are doing. As you know, making customers feel appreciated and building relationships that turn into long-term clients is exactly what you want to do in marketing. Mildas CornerMarket has done an excellent job of doing this through Facebook. This effort has resulted in a following in their immediate area as well as abroad who will turn into walk-in clients and clients of their products that can be shipped to other destinations. Facebook is something that has not gone away so it is a reality you need to pay attention to. It is also something that can be adapted to fit the marketing needs of any business. Mildas CornerMarket has done a great job to adapt Facebook to fit its marketing needs and I encourage you to do this as well. The only cost is time and it will pay off.
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Mark Taylor, a public relations specialist, is founder of public relations firm Delora Media. You can reach Mr. Taylor by emailing n solutions@deloramedia.com
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