First Atlantic Canadian human resources conference slated for October
Published Friday July 4th, 2008
On October 1 to 3, Human Resources Professionals, CEOs and business executives, operational managers, service providers and HR partners from across Atlantic Canada will flock to Moncton.
They'll all be here for an exceptional opportunity to learn from experts, share best practices and preview the latest supplier technology and tools to enhance business operations and client service delivery.
Taking Flight promises to take HR professionals in Atlantic Canada to a level of thinking that, until now, has not been explored at traditional human resource conferences.
The conference promises to identify and challenge the role HR professionals' play in creating remarkable brands.
To be successful today's forward-thinking companies are taking strategic measures to ensure internal and external messaging is aligned.
More and more companies are using internal branding to recruit and keep the best new employees.
Market leaders, like Google, WestJet and many more, have learned a brand must run seamlessly through the entire organization, linking together the story being told through marketing to what really happens on a daily basis inside the four walls.
"Taking Flight will mark a crossroads for Human Resource professionals - learning to become strategic partners instead of just transactional managers - to bridge the gap between the executive table and what happens on the front line in their own organization," says David Cannon, Conference co-chair.
Two of the world's leading experts on the subjects of Executive Leadership and Brand Development, Roy H. Williams and Don Schmincke, are confirmed as featured presentations at what will be one of the top business conferences of its kind being held in Canada in 2008.
As an advertising and marketing consultant, specializing in strategic advertising, Roy H. Williams, The Wizard of Ads, has been using his secret formulas to create miraculous growth for his small-business clients since 1987.
Since the release of his first book, The Wizard of Ads (Business Book of the Year for 1998), Roy has been in constant demand to speak at major universities and Fortune 500 companies.
Many of his clients are now more than ten times their former size, based on his introduction of powerful principles that re-shape the way they do business.
Don Schmincke founded the SAGA Institute to help executives accelerate business performance and is the only Institute in the world licensed for his patent-pending methods.
Don's controversial and provocative approach uses anthropology and genetic evolutionary science to show why many leadership, strategy, and change programs fail, and offers unique and astonishing alternatives to program-of-the-month and pop-management theories.
As author of the underground bestseller, The Code of the Executive, Don's groundbreaking work has been endorsed by Steven Covey, Brian Tracey, and featured by CNN, The Wall Street Journal and USA Today.
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